The overall objective of SMART ADRIA Blue Growth is to strengthen cross-border cooperation and competitiveness of SMEs, by enhancing the business environment for Blue Growth market opportunities. The project will develop a Quadruple-Helix strategy in the Programme area, by fostering the innovation transfer from applied research to SMEs, with the support of policy makers and civil society. As a result, Blue Growth services will be promoted through SMEs development and capacity building actions, and a Blue Growth Cluster will be established in the Adriatic-Ionian region, with three virtual Blue Labs in Italy, Albania and Montenegro, supporting commercial exploitation, testing and piloting of innovative products and services.